What we collect, why we collect it, who we share it with, and how to tell us to stop.
Last updated: July 29, 2026
Cedar Pond Farms (“we,” “us”) is a family-owned farm, wedding venue, and agritourism business in New Market, Tennessee, operated by Shawn and Priscilla Wilmoth. This policy covers cedarpondfarms.com and our booking and guest tools. We’ve tried to write it the way we’d explain it in person — if anything here is unclear, call us and ask.
When you browse the site we collect standard technical information (pages viewed, approximate location from your IP address, browser and device type, and how you arrived) using the cookies and identifiers below.
| Name | Set by | What it does |
|---|---|---|
_ga, _ga_<ID> | Google Analytics | Tells us how many people visit and which pages they read, so we know what’s useful. Counts visitors, doesn’t identify you by name. |
_gcl_au | Google Ads | Measures whether a Google ad led to an inquiry, so we don’t waste money on ads that don’t work. |
_fbp | Meta (Facebook/Instagram) | Measures whether a Facebook or Instagram ad led to an inquiry, and lets us show ads to people who visited us. |
cpfSid (browser storage, not a cookie) | Cedar Pond Farms | A random number we generate so we can see where people get stuck on the way to a form. It holds no name, email, or personal detail. |
You can clear or block cookies in your browser settings at any time; the site still works without them. Google also offers a Google Analytics opt-out add-on.
If you book through Airbnb, VRBO, Booking.com, or our experience booking system, those platforms pass us the reservation details and contact information needed to host you — name, email, phone, dates, and guest count. If you sign on to our guest WiFi, you give us your name and email through that signup.
Card payments are processed by Stripe. Your card number is entered on Stripe’s secure checkout and goes to Stripe, not to us — we never see or store your full card number. If you choose an automatic payment plan, Stripe stores your card on file with your permission and we charge scheduled installments; you can ask us to stop at any time. Our farm shop runs through Square, which handles its own payment data.
We do not sell your personal information. We share only what a service needs to do its job for us:
| Service | What they get |
|---|---|
| Stripe | Payment and billing details |
| Mailchimp | Name and email — only if you opted in to farm news |
| Google (Analytics & Ads) | Anonymous site usage and ad-performance data |
| Meta (Facebook/Instagram) | Ad-performance data |
| Hospitable, Airbnb, VRBO, Booking.com, HolidayTN | Farm-stay reservation and guest details |
| Wherewolf | Waiver information, where used |
| Square | Farm shop and on-site purchases |
| StayFi | Guest WiFi signups |
| SmugMug | Hosting of farm and event photos |
Text messaging opt-in data and mobile phone numbers are excluded from every row in this table. They are never shared with third parties or affiliates for marketing or promotional purposes — see Section 7.
We may also share information when the law requires it, or to protect someone’s safety.
If you tick the box asking us to text you, here is exactly what that means.
We will never share your mobile number. Mobile phone numbers and SMS consent collected on this site are not sold, rented, or shared with any third party or affiliate for marketing or promotional purposes — not ever. Every category of sharing described in Section 6 above excludes text-messaging opt-in data and consent. The only company that ever touches your number is our messaging carrier (Twilio), and only so the message can physically reach your phone.
What we send. Booking confirmations, visit reminders, waiver and check-in links, and — only if you asked for it — occasional farm news.
Message frequency varies, depending on your bookings and what you signed up for. A guest with a visit on the calendar hears from us more than one who does not.
Message and data rates may apply. Those are charged by your mobile carrier, not by us.
Stopping is easy. Reply STOP to any message and we stop texting that number. Reply HELP for help, or reach us at love@cedarpondfarms.com or (865) 630-0107. Consent to texting is never a condition of booking or buying anything.
When you give consent, we keep a record of it — the date, the number, and the exact wording you agreed to — so we can show what you signed up for. The full program terms live on our Text Message Terms page.
We photograph and film life on the farm, and our Waiver & Release includes your consent for us to use your image in our marketing — social media, this website, brochures, and other advertising. If you’d rather not appear anywhere, just tell us — in person, by email, or by phone. We’ll honor it, and if a photo of you is already published we’ll take it down on request.
Depending on where you live, you may have additional rights over your personal information. Ask us and we’ll honor the same requests regardless of where you’re from — it’s simpler that way, and it’s how we’d want to be treated.
The site runs over an encrypted connection, staff accounts are password-protected, and access to guest information is limited to the people who need it to do their jobs. We keep event and booking records as long as needed for our business and tax obligations, and we keep marketing contacts until you unsubscribe or ask us to remove you. No system is perfectly secure, but we treat your details like we’d want ours treated.
We love having kids on the farm, but this website isn’t directed at children and we don’t knowingly collect information from children under 13 online. Bookings and waivers are made by a parent or guardian. If you believe a child has given us information, tell us and we’ll delete it.
If we change this policy we’ll update the date at the top. Material changes will be noted on this page.
Questions, requests, or takedowns — a real person reads these:
Cedar Pond Farms
Email: love@cedarpondfarms.com
Phone: (865) 630-0107
Farm experience entrance: 1600 Fluffy Cow Way, New Market, TN 37820
Event location: 1369 Collins Road, New Market, TN 37820
Cedar Pond Farms